2019 was a spectacular year for web marketing, and every online marketing firm can’t wait to see what 2020 has in store. While there are many things we hope will happen, there’s also the alterations that we fear. Here is a break down of some promising web marketing trends of the new year, along with what is planned to be released.
First off, a big demand from an online marketing firm point of view is finding a way to create concrete results. It’s more than simply getting a lot of visitors to your website and having a high ranking in Google searches. As nice as those things are, it’s pretty difficult to translate those results onto a spread sheet. What can be accounted for are sales, brought about by good leads and interested customers. The best thing that could happen is if Key Performance Indicators are further modified to really indicate the effectiveness of a marketing campaign, which can put some value behind those vague rankings and fan count on Facebook.
Next, some bad news is arising for web marketing. Google has changed their viewing mode when searching for results. More information will be displayed about a link so that viewers won’t have to click on it to see what it’s about. While that’s great for them, it’s not so great for an online marketing firm that is reliant upon people clicking their links. As if that didn’t make things difficult enough, Google Analytics is also becoming more cryptic, which makes it harder to find relevant Key Importance Indicators. So make sure that your content is relevant so that you still get those all important clicks.
But one good thing to count on is the rise of mobile marketing. Since smart phones and tablets have become more accessible, the potential for web marketing has increased greatly. This is especially true due to the increase of online shopping done with phones. In order to take advantage of this, every online marketing firm, along with companies that want to take advantage, need to ensure that their websites are mobile optimized.
These are just some of the upcoming web marketing features to look forward to in 2012. Be sure to keep an eye out for these and so many others to come. If you own an online marketing firm and want to stay on top, keeping up with trends is incredibly important.
So, do you think you would like to learn more about hiring an online marketing firm? Would you would like to learn more about web marketing?